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Jason Bentley, Santa Clara, California: writing, photography, graphic design, music, audio, video, technology, life

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Cog ex machina

This is an amazing ad, produced in France for Honda EU. It never aired in America, because Honda doesn't sell an Accord minivan the US. But it's just brilliant - a single-take CGI-free tour of car components arranged in a domino-style Rube Goldberg contraption for a full minute.

I know it doesn't sound like much (and if you think this is hard try getting your friends to watch Lagaan), but "Cog" is a sight to behold. To find out how it was made (and watch in higher resolution), click here.


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